The LoyLap Story

Our mission is to help our merchants thrive and grow with smart payments that offer enhanced automated customer experiences that increase our merchants bottom line whilst costing less time.

Company Formation

Co-founders Patrick Garry and Conor O’Toole observed how majority of physical retailers were not using technology to improve their engagement with customers. While major international chains invested heavily in customer technology and mobile payments, physical retailers struggled to match this challenge. LoyLap was thus introduced as an evolution in customer relations that made technology previously reserved for retail giants, available to all retailers on the planet.

Mobile App Loyalty

We released our first offering: a mobile app for merchants to help them scan customers, and a customer app on the LoyLap app and reward them with a digital stamp for each purchase. The app was well received by the merchants using it, and although it was cumbersome to have a second piece of hardware in conjunction with the POS, they saw the value it brought to their customers and their business.

CRM System

The earlier challenge was solved with our first POS integration. By integrating directly with the POS system, merchants could reward customers with loyalty directly in the same transaction that the customer pays. Further to this, LoyLap then began to gain intelligence in not just how much customers spend with a business, but also what their favorite items were. LoyLap was starting to help physical retailers gain the same level of intelligence as their online counterparts.

Clover POS

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Gift Card System

Growing out from our home in Ireland, by 2016 we soon started servicing the needs of customers in Ireland, UK, USA, Germany and Austria. Our technology was beginning to increase in sophistication with the increased customer base & team size.

Contactless Payments

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Mobile Order & Kiosk

Machine learning technology was introduced to help us and our clients make the most of the LoyLap technology to become a data driven business. With millions of transactions augmented by Artificial Intelligence, made life easier for the Merchants and Customers using LoyLap.

Campaigns System

We introduced Campaigns, a smart marketing engine that enables our clients send almost any type of promotion or offer conceivable to their customers directly in app, with seamless redemption at the POS. We understood that actionable data would give businesses a headstart in a competitive marketplace. So we invested all our time and resources to ensure our clients could take action to grow their businesses.

Online Cart Integrations

Our first step was to merge online and offline payments to offer our customer a true omnichannel commerce platform. Doing this would enable our customers to accept LoyLap as a payment instore and online via their website. Our first shopping cart integrations were Shopify, Woocommerce & Magento, with many more to come in the future.

Our Vision for the Future of Payments

We aim to continue to build the worlds most connected and configurable payments system that lets each of our merchants take payments and engage with their customers in exactly the manner that is required for their specific operation. We are building a future where payments are effortless for customers to make both in store and online, and seamless for our merchants to receive payments and automate promotional actives that move their business forward.

Know Your Customer

Your Customers come to you for your product, service and brand, not for your LoyLap payments system. However, when your customers start to see how paying with LoyLap is a more rewarding experience for them, the LoyLap system gets progressively more beneficial for you as the number of transactions and customers in your LoyLap CRM grows. Finally your business will start to see exactly how much of its revenue comes from what percentage of customers, and with LoyLap you can automate engagements with your customers to build a better relationship with them and keep them coming back to your business.